Director of Multimedia Production
Multidisciplinary creative director & digital strategist with 8+ years across multimedia production, content strategy, and data analytics.
.png)
I'm a multidisciplinary creative director and digital strategist with over 8 years of experience spanning multimedia production, content strategy, journalism, and data analytics. With a strong foundation in UX, SEO, and storytelling, I specialize in building immersive digital experiences that inform, engage, and deliver measurable results.
I currently lead multimedia production at the University of Miami, overseeing 30+ courses annually and managing a team of specialists across video, animation, and interactive design. Previously at Northeastern University, I drove a 37% increase in organic traffic and maintained a 65% newsletter open rate — well above industry benchmarks. I'm skilled across Adobe Creative Suite, Figma, Tableau, Google Analytics, and more, and I hold an M.P.S. in Analytics from Northeastern. I thrive at the intersection of creative vision and data-driven strategy.
As Director of Multimedia Production at the University of Miami, I develop and execute multimedia strategies that deliver immersive, high-quality digital learning experiences. I supervise and mentor a team of specialists, overseeing production for 30+ courses annually while managing complex project timelines. My SEO/SEM strategies have boosted organic traffic by 37%, maintained a 65% newsletter open rate, and driven measurable audience growth.
My work blends storytelling, design, and UX to create impactful multimedia experiences. I collaborate with faculty, instructional designers, and academic leadership to integrate multimedia videos, animation, and interactive simulations into online courses. Using Adobe Creative Suite, Final Cut Pro, Figma, Avid, and Canva, I craft content that resonates across platforms — from interactive digital stories to marketing campaigns on YouTube, LinkedIn, Facebook, and Instagram.
Holding an M.P.S. in Analytics from Northeastern University, I specialize in measuring and optimizing performance across digital channels. I'm skilled in Google Analytics, Google Search Console, SEMrush, Tableau, Adobe Target, Hotjar, Chartbeat, and Parse.ly — using data to refine content strategies and inform A/B testing. My technical fluency in Python, SQL, R, and JavaScript allows me to build data-driven solutions that align with organizational KPIs.
2023 – 2025
2015 – 2018
2025 – Present
Develop and execute multimedia strategies that deliver immersive, high-quality digital learning experiences for UOnline. Supervise and mentor a team of multimedia specialists, overseeing production for 30+ courses annually while managing complex project timelines. Collaborate with faculty, instructional designers, and academic leadership to integrate multimedia videos, animation, interactive simulations, and emerging technologies into online courses. Support marketing and communications teams by producing content across YouTube, Facebook, LinkedIn, and Instagram. Build and maintain a modern multimedia studio environment, overseeing vendor relationships and external contractors to ensure all content meets brand and accessibility standards.
2022 – 2025
Led a cross-functional digital team of developers, designers, and a digital solutions architect to enhance user engagement and optimize content strategy. Managed and mentored junior content producers, ensuring alignment with SEO best practices and audience growth goals. Spearheaded market-driven SEO and SEM strategies, increasing organic traffic by 37% and driving measurable audience growth. Owned the content strategy for four newsletters and oversaw the Parents and Families site, curating content and creating marketing materials. Achieved a 65% newsletter open rate and a 10% click rate, significantly exceeding industry benchmarks. Developed and executed interactive storytelling initiatives, improving key performance metrics like time on site and recirculation rates for Northeastern Global News (NGN). Led UX research and content development for NGN's rebranding project, refining user experience. Designed and produced marketing brochures for the university's marketing team, enhancing brand messaging and outreach.
2022 – 2023
Coordinated real-time news coverage, working with reporters, producers, directors, and photographers to ensure high-quality content delivery. Monitored social media and news sources to identify emerging stories and secured critical information from first responders and public officials. Managed the scheduling and development of news segments, contributing to dynamic and timely news broadcasts.
2021 – 2022
Oversaw digital coverage, using Chartbeat and Google Analytics to analyze performance and audience engagement. Developed social media plans, creating engaging posts and campaigns to amplify the station’s digital presence. Collaborated with editors, reporters, designers, and photographers to produce high-quality multimedia content.
2019 – 2021
Conducted in-depth research and wrote compelling news content while brainstorming and pitching story ideas. Utilized Chartbeat and Google Analytics to track and optimize content performance, increasing digital reach. Created engaging digital content, including push alerts, articles, multimedia pieces, and social media updates.
Parents & Families
Average open/click rate
March
2024-March 2025
Open: 60.1%
Click: 6.5%
Northeastern Global News (NGN)
Average open/click rate
March
2024-March 2025
Open: 55.3%
Click: 3.4%
NGN Weekend
Average open/click rate
March
2024-March 2025
Open: 43.8%
Click: 2.1%
Faculty & Staff
Average open/click rate
October
2024-March 2025
Open: 55.4%
Click: 5.9%
NGN Research
Average open/click rate
March
2024-March 2025
Open: 37.6%
Click: 2.7%
UOnline Grand Opening Invite
Email invitation design for UOnline's Multimedia Studios Grand Opening at the University of Miami.
Teaching Essentials Icons
Custom icon set designed for the UOnline Teaching Essentials online course.
Course Banners
Course banners created for the University of Miami's Division of Continuing and International Education and UOnline courses.
Project & hourly pricing — click any row to expand details
